METABOLISMO TERRITORIALE

"Metabolismo territoriale" or "Territorial metabolism" is a format for communicating territories in a non anthropocentric point of view developed as a semester group project at Politecnico di Milano. Our goal was to communicate the complexity of the territory of Venice Lagoon, highlighting how nature elements (often invisible) and human life are entangled. We designed a web experience structured as a recipe book, following the methaphor of "eating" and "consuming" a territory: We have 4 recipies that tell about the issues that Venice Lagoon environment is facing, putting a spotlight on the relationship between man, nature and their relationship through the years.

Territorial communication, Branding, UX/UI Design, Motion Design, Video Editing

2023

[VENICE LAGOON]

TERRITORIAL METABOLISM

A meta-recipe book to metabolise the territory. Each recipe processes the ingredients to reveal their complex phenomena.

[VENICE LAGOON]

A four recipe menu, four questions about Venice Lagoon, three steps each. Discover them

EXPERIENCE DEMO: From the menu, scrolling down to select the recipe you want to experience. Once the recipe is selected the experience begins.

EXPERIENCE DEMO: At the end of the experience there's a recap of the places seen in the video.

"METABOLIZZARE" "TO METABOLISE"

This is a section on the website that collects all the recipes of the project, highlighting where the places narrated are located.

POSTHUMAN POSTCARDS

This is a secondary artifact thought as an alternative souvenir from Venice: instead of bridges and Gondole photos, I photographed natural elements in the mud, plants, algae, invasive crabs remains. The result is this postcard collection that one could detach and just use as a normal postcards. The little window in front of the collection reiterates the invitation of "looking closer" or "discover what can be found under".

"An observation of non-human ingredients that inhabit Venice Lagoon"

The souvenir can be found in normal souvenir shops and the goal is to communicate an alternative vision of Venice: the non-human one. Through a qr code on the backcover is possible to reach the web experience

On the backside of every postcard a sentence can be found, that gives the reader space to reflect. This one says "What other-voices are dissolved in Venice's water?".

There's the name of the species photographed, as well as the location of where said species was photographed, with a piece of the map with the scale.

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